LUME

European design & growth studio

Refined in form.
Superior in performance.

We craft design that not only elevates how your brand is perceived, but how it performs in the market. Every decision is grounded in strategy — driving measurable impact across conversion, engagement and growth.

Free 30-minute call. No pressure. Just clarity.

We work with

FigmaWebflowFramerLovableAdobe

What we do

Built for growth.
Delivered through design.

We don’t create visuals for the sake of aesthetics. We design systems that move businesses forward — sharper positioning, clearer interfaces, and product experiences that translate directly into conversion and long-term value.

40%
Avg. lift in conversion
2–6w
Typical engagement
EU
Standards aligned

Services

A full-cycle partner — from strategy to scale.

We don’t just design. We take responsibility for outcomes.

01

Product & Experience

Designing digital products that convert, scale, and feel effortless to use.

  • UX / UI Design
  • Apps & Platforms
  • UX Research
02

Brand & Communication

Creating visual systems that position you as a market leader.

  • Branding
  • Visual Identity
  • Graphic Design
03

Build & Growth

From idea to launch — and beyond.

  • No-code development (Webflow, Framer, Lovable)
  • AI-powered workflows
  • Business & marketing consulting

Selected work

Outcomes, not aesthetics for their own sake.

Discuss your project
ICEUR — Online School
01 · Education · Online School

ICEUR — Online School

The client came to us after a year of operating with an underdeveloped, poorly structured product. We led a full strategic phase — audience analysis, positioning and offering — then rebuilt the product and brought it to market.

Scope
  • Brand strategy
  • Audience research
  • Product development
  • Full visual identity (logo & branding)
  • Website design and development
  • Social media strategy, design and ongoing management
Outcome

A fully repositioned, market-ready educational product with a cohesive brand presence across every touchpoint. The client continues to work with us on a retained basis.

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Factiverse — AI Research Assistant
02 · AI · SaaS Product

Factiverse — AI Research Assistant

Our role was to sharpen the product experience ahead of launch. Through focused UX analysis we identified the highest-impact improvements and designed the core product screens, alongside email assets and a structured Figma design system.

Scope
  • UX analysis and optimisation
  • UI design for key product screens
  • Email design
  • Design system support in Figma
Outcome

A streamlined, launch-ready product interface. The platform has since successfully shipped and is now live in market.

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Ivva Melen — Personal Practice
03 · Psychology · Personal Brand

Ivva Melen — Personal Practice

A complete website built from the ground up to support personal branding and client acquisition — a clear, structured, trust-building digital presence presenting services, pricing and contact flow in a single seamless journey.

Scope
  • Website strategy and structure
  • UX/UI design
  • Content layout and hierarchy
  • Contact and conversion flow
Outcome

A high-converting personal website that generated 5 new clients within the first 14 days of launch.

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Client voice

What it feels like to work with us.

More reviews coming soon

“Artjom, honestly thank you so much for your work. I’m genuinely really happy with how everything turned out. Everything was delivered incredibly fast — but without compromising on quality or attention to detail.

The entire process felt easy and calm. Always responsive, open to feedback, and every change was handled without friction. Most importantly — the website doesn’t feel generic or templated. It reflects me, my brand, and my positioning as an expert.

You can tell when someone cares not only about the technical side, but also about the overall aesthetic and feeling. Thank you again for your professionalism, patience and approach.”

I
Ivva
Psychologist & Founder

Point of view

Some brands grow steadily.
Others evolve with intent.

We work with companies that understand design is not decoration, but a defining force behind how a business is experienced, perceived and remembered.

Our role is to refine that force — to shape products and identities that feel considered, contemporary, and built for where the market is going, not where it has been.

Every detail is approached with care. UI is crafted to feel current yet distinctive. UX is designed with precision — balancing clarity, accessibility, and ease of use.

In branding and graphic design, we create systems that hold together under pressure — consistent, adaptable, and recognisable in any context.

Process

A clear process. No chaos.

Five stages, transparent at every step. You always know where the work stands and what comes next.

  1. 01

    Discovery

    Understanding your business — audience, market, real bottlenecks.

  2. 02

    Strategy

    Defining direction, narrative, and the smallest set of right decisions.

  3. 03

    Design

    Crafting the system — interface, identity, language, behaviour.

  4. 04

    Build

    Launching fast with no-code, code, or hybrid stacks.

  5. 05

    Growth

    Optimising continuously — measure, refine, compound.

Before we begin

A short conversation, fewer doubts.

Most questions are best answered live, but here are the ones we hear most.

  • It depends on scope and outcomes. We share a clear, fixed proposal after the consultation — no padded retainers, no surprises.

  • Founders and teams in Europe building serious products: SaaS, fintech, e-commerce, wellness, and consulting brands that want to scale.

  • Typically 2–6 weeks for a focused engagement. Larger product builds run longer with weekly milestones.

  • We work alongside you — strategy, design leadership, or specific sprints. Flexible and embedded as needed.

  • Strategy first. Every decision ties back to a measurable goal — conversion, retention, positioning or speed.

  • Yes. Accessibility, GDPR, and EU market expectations are built in from the first sketch.

  • A shipped product or brand system, complete documentation, and a clear plan for what to optimise next.

  • A free 30-minute call. We listen, ask sharp questions, and tell you honestly whether we’re the right fit.

Book a call

Let’s discuss your project.

A short conversation is often enough to uncover where the real opportunity lies. If it feels like the right fit, we’ll define the next steps together.

  • 30 minutes — focused and structured
  • Clarity on positioning, design and growth
  • Honest direction — even if we’re not the right fit
Free consultation

30 minutes that change the brief.

Pick a time that works. We’ll send a short questionnaire so the call is sharp from minute one.

No pressure. No sales pitch. Just clarity.