LUME

Design

Branding & Graphic Design

Every business requires a distinct visual identity. We craft cohesive brand systems, including bespoke logos, visual identity frameworks, product packaging, print collateral and digital marketing assets. A thoughtful brand identity establishes instant credibility and differentiates your offer in a crowded market. We balance strategic positioning with high-end aesthetic execution to build brands that leave a lasting impression.

from€600
  • A distinct identity that builds instant credibility
  • Production-ready assets for both digital and print
  • One coherent system across every touchpoint

Strategic branding over generic graphics

While modern AI tools can quickly generate generic logos and stock visuals, they lack strategic context and consumer psychology. True branding requires an understanding of market positioning, audience perception and functional application across digital and physical media.

We create deliberate visual identities that build brand equity and drive long-term customer trust.

Investment and execution standards

Work begins upon a signed agreement and initial invoice settlement to secure dedicated creative bandwidth. For comprehensive branding or multi-SKU packaging projects, we structure payments across clear milestone phases to maintain total transparency and structured progress.

Timelines range from 2 week focused identity sprints to 6 to 8 week full brand identity and packaging developments.

Selected work

Logos & Branding

ICEUR primary markICEUR logo on brand greenICEUR keychain application
01 · Identity · Logo Design

ICEUR: Brand Identity Concept

The ICEUR logo is engineered as a visual metaphor for the brand’s core philosophy: you don’t need more information, you need better thinking. The design illustrates a deliberate journey from complexity to absolute clarity.

The Left Side (ic) utilizes a structured system of forms reflecting the raw thinking process, decomposition, deep analysis, and the search for connections. It is the visual embodiment of thoughts still in motion.

The Right Side (eur) shifts into clean, confident typography, symbolizing the ultimate outcome, clarity and a formulated conclusion.

Minimalism here is driven by intent, not just style: every unnecessary element is stripped away to emphasize the core message, thinking as a transformative process.

Ridge, primary logo in landscapeRidge, Walk the Edge webbing detailRidge, gift card packaging
02 · Identity · Brand Concept

Ridge: Outdoor Gear & Apparel

Inspired by sharp mountain ridgelines and untamed terrain, Ridge is a premium brand focusing on durable, minimal, and functional gear for hiking and outdoor exploration.

The visual identity captures the essence of the brand's core philosophy: 'Walk the Edge'. This slogan represents the precise mindset of moving along narrow ridges, where focus, courage, and absolute control are essential.

The design language bridges the line between extreme safety and calculated risk, defining Ridge as a brand for those who seek intensity, technical precision, and a raw, unyielding connection with nature.

Scope

What's included

Every business requires a distinct visual identity. We craft cohesive brand systems, including bespoke logos, visual identity frameworks, product packaging, print collateral and digital marketing assets. A thoughtful brand identity establishes instant credibility and differentiates your offer in a crowded market. We balance strategic positioning with high-end aesthetic execution to build brands that leave a lasting impression.

01

Production-ready assets

  • Full vector logo suites and typography rules
  • Precise colour specifications: CMYK, RGB, Pantone
  • Print-ready packaging files built to exact manufacturer dielines
02

Client portal visibility

  • All design concepts and master files in one place
  • Contracts and active invoices at any time
  • Progress visible throughout the project
03

Print and vendor coordination

  • We review digital proofs with your print suppliers
  • Direct coordination with packaging manufacturers
  • Final physical output matched to the approved design

Process

How the process works

The same transparent path on every project, with automation built in from the start rather than bolted on at the end.

  1. 01

    Discovery and strategy

    We begin with a complimentary 30 minute consultation to examine your brand vision, business goals and visual requirements, whether launching a new entity or refreshing an established brand. Once we define the scope and deliverables, we issue a formal contract and project timeline.

  2. 02

    Visual audit and market positioning

    Within the first week, we analyse your competitive landscape, review industry standards and assemble curated visual directions to align on the strategic tone before creating vector assets.

  3. 03

    Concept development and iteration

    We design distinct visual concepts, exploring logo architecture, custom typography, colour systems and real-world mockups. We refine the chosen concept based on your feedback to ensure complete alignment.

  4. 04

    Packaging and system rollout

    Once the core identity is locked, we extend the design across your required touchpoints, including product packaging, print materials, digital templates and detailed brand guidelines.

Client voice

What it feels like to work with us.

L
Lesya
Finland 🇫🇮

Artjom, honestly thank you so much for your work. I'm genuinely really happy with how everything turned out. Everything was delivered incredibly fast, but without compromising on quality or attention to detail.

The entire process felt easy and calm. Always responsive, open to feedback, and every change was handled without friction. Most importantly, the website doesn't feel generic or templated. It reflects me, my brand, and my positioning as an expert.

You can tell when someone cares not only about the technical side, but also about the overall aesthetic and feeling. Thank you again for your professionalism, patience and approach.

I
Ivva
Psychologist & Founder

Insights

Notes on design, automation and running a business

Practical thinking from our studio, on product design, operations and the automation that gives teams their time back.

View all insights

Book a call

Let’s discuss your project.

A short conversation is often enough to uncover where the real opportunity lies. If it feels like the right fit, we’ll define the next steps together.

  • 30 minutes: focused and structured
  • Clarity on positioning, design and growth
  • Honest direction: even if we’re not the right fit
Free consultation

30 minutes that change the brief.

Pick a time that works. We’ll send a short questionnaire so the call is sharp from minute one.

We do not just create pretty websites, we build systems that buy your time back.