LUME

SMM · Social Media Management

From VSCO filters in 2017 to 1.2M accounts reached in 90 days — this is what a decade of chasing trends actually looks like.

Before this became a studio service, there was just one person editing in VSCO when that was the mark of good taste, running a Tumblr when it meant something. That eye for what’s coming next never left. Now it’s how we build accounts that grow.

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2017Instagram · phkel
Instagram profile in 2017
2026Instagram · phkel
Instagram profile in 2026

Same face. Same instinct for what people actually want to see. Different scale.

Last 90 days

The full picture, no cropping.

One account. Ninety days. Numbers that compound because strategy compounds.

1.8M
Reel views
1.2M
Accounts reached
58K
Likes
772
Comments
1.4K
Reposts
55K
Shares
12K
Saves
40
Reels published

No paid promotion. Just strategy, timing and content people actually want to share.

Positioning

Most accounts don’t fail because the photos are bad.

They fail because nobody worked out what’s actually stopping the right people from following, buying, or booking. Growth isn’t about posting more — it’s about finding the niche your audience is already frustrated by, and speaking to that directly. That’s the difference between content that gets liked and content that gets shared.

How we work

Four steps. No filler.

  1. 01

    Analyse

    Who your audience actually is, what your competitors are missing, where the gap is.

  2. 02

    Strategise

    A content direction built on that gap, not a template.

  3. 03

    Design

    We work in Figma and Adobe, not Canva. We’re designers, not template-fillers, and it shows in every frame.

  4. 04

    Manage

    Day-to-day posting, trend response, format updates. We follow platform changes and cultural shifts closely — from old internet references to what’s trending this week — because staying relevant isn’t optional.

We also don’t scroll Pinterest for inspiration. We use Cosmos. Pinterest is saturated with the same recycled boards and AI-generated noise everyone else is pulling from — Cosmos is where actual visual literacy lives, and it shows in the work.
Craft · Differentiation

Platforms

Where the work lives.

Instagram is where we do our deepest work — strategy, growth, content, the lot. We also have a dedicated LinkedIn specialist for brand and personal positioning, and we work across other platforms on request.

InstagramLinkedInOn request

Engagement

Built over six months, not six posts.

Minimum engagement · 6 months

Growth isn’t built in a sprint — this timeframe is what it takes to actually shift an account.

Starting from
€2,000/ month

Let’s begin

A short conversation is often enough to see whether the account is worth investing in — and how.